Did Brands Overreact by Editing Super Bowl Ads After Kobe Bryant's Death?

Marketing experts weigh in on whether changes were merited or overcautious

A week and a half ago, Planters released a Big Game teaser that shocked the ad world by killing off its 104-year-old mascot, Mr. Peanut, in a fiery road trip mishap. The Super Bowl set-up ad was accompanied by #RIPMrPeanut social campaign that immediately took off on Twitter and inspired numerous hot takes on the monocled legume.

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