How Dick's Sporting Goods and Moolah Kicks Are Closing an Equity Gap in Women's Basketball

The retailer's venture capital fund made the shoe brand one of its first investments

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


Sue Bird and Sylvia Fowles retired from the Women’s National Basketball Association this year as two of the best players the sport had ever seen.

Nike created an entire collection of shoes and apparel in tribute to them during their final season, but the most high-profile shoe Bird wore during her career had Kyrie Irving’s name on it. Fowles’ farewell shoe was built on one of Paul George’s PG6s. 

In the 26 years of the WNBA’s existence, just 11 players have had signature show lines of their own.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in