Dick's Sporting Goods Makes a Baseball Ad for the Ages

Inside Anomaly's masterful, single-take spot

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IDEA: So much sports advertising is about glitz, glamour and superstars being superhuman. Dick's Sporting Goods wants no part of that. "You see Rory and Tiger out there hitting golf balls into cups from a hundred miles away. And that's cute and entertaining. But it's not what we're interested in," said Seth Jacobs, creative director at Dick's ad agency, Anomaly. Dick's is about real athletes in real sports moments. "It's the level underneath what you see on TV as a fan.

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