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A buzzer labeled “Kowloon Wholesale Seafood Co.” and a chalkboard with Chinese-menu specials identify the Santa Monica, Calif., offices of Secret Weapon Marketing. With its retro ’60s CIA ambience—and Jack in the Box antenna-balls on everything that will hold them—this second-floor hideaway has been Dick Sittig’s nerve center since he left TBWA\Chiat\Day in 1997 to open his shop.

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