Diary: Ted Bell

Ted Bell, president and chief creative officer, Leo Burnett U.S.A., told members of the Chicago Magazine Association at a luncheon last week that all modern print has three things in common: William Bernbach, Leo Burnett and David Ogilvy.
‘Each of these three men, in specific and not unrelated ways, had a profound effect on the way print advertising looks and sounds today,’ Bell said. ‘And since I was able to bluff my way into a copywriter slot at two of their three agencies, I’ve brought along a few examples of print from DDB and Burnett that illustrate my points of view.’
Bell showed famous DDB campaigns from Volkswagen and Chivas Regal, the latter he worked on with art director Charlie Piccirillo, and Marlboro Medium and Dewars ads from Burnett.