Brand Marketing

The Diamond Industry’s First Campaign in 5 Years Encourages Millennials to Make a ‘Real’ Commitment

Mother New York is behind the romantic ads

By Patrick Coffee

October 6, 2016

The diamond business saw the writing on the wall: Retails sales of diamond jewelry are on the decline as young people delay marriage, work to save money and take a somewhat skeptical view of the premium jewelry industry.

Patrick Coffee
@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
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