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The online long-distance service Dialpad has tapped a.k.a. Euro RSCG for a new ad campaign likely to reach $20 million in billings.
The decision to cut ties with Citron Haligman Bedecarré, its former shop, and bring in a new agency came after several key management changes at Dialpad.
Roger Wood, the company’s svp of marketing, said the new campaign will trumpet Dialpad’s convenience and assure consumers that the service is quick and easy to use. The campaign will launch in the first quarter of 2001.
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