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NEW YORK — Dial Soap has put its estimated $20 million creative advertising account into review after a 21-year run at DDB Worldwide, sources said.
The account was first handled by DDB Chicago and moved to DDB New York in 1996. The review comes just weeks after sources said the Scottsdale, Ariz.-based client began asking agencies, including the incumbent, to submit project work to reinvigorate the brand.
Agencies will be presenting to the client at the end of May on the Dial core brand, sources said.
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