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Sources have confirmed three agencies as finalists in the review for Dial soap’s $20 million account.
They are: GSD&M, Austin, Texas; The Richards Group, Dallas; and Suissa Miller in Los Angeles. The finalists will make presentations on Monday with a decision by the Scottsdale, Ariz. client expected the same week.
Representatives at Dial declined comment. Incumbent DDB New York was dropped from the finalist list earlier this month.
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