Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In the world of virtual and hybrid events, interaction and engagement are challenges for brands wanting to engage the audience of potential consumers. To overcome that challenge, Diageo has begun an online initiative that includes online cocktail-making and the ability to help find the right cocktail in partnership with Pinterest.
Leveraging AR technology, the Taste of the Future platform has been launched to allow industry figures from the drinks sector to talk about trends and experiences as well as a battle of the bartenders.
The technology on show
Visitors to the platform will be able to answer a series of trend-based questions using a Pinterest pinboard.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in