Diageo's Virtual Platform Explores the Relationship Between Drinks and Tech

The online space includes partnerships with Pinterest, Verizon and Threedium

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In the world of virtual and hybrid events, interaction and engagement are challenges for brands wanting to engage the audience of potential consumers. To overcome that challenge, Diageo has begun an online initiative that includes online cocktail-making and the ability to help find the right cocktail in partnership with Pinterest.

Leveraging AR technology, the Taste of the Future platform has been launched to allow industry figures from the drinks sector to talk about trends and experiences as well as a battle of the bartenders.

The technology on show

Visitors to the platform will be able to answer a series of trend-based questions using a Pinterest pinboard.

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