Diageo's Latest Acquisition Will Harness AI to Analyze Your Tastebuds

The drinks giant has snapped up Vivanda, the company behind Johnnie Walker's 'Journey of Flavor' tech

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Do you like cinnamon apple pie? How often do you eat bananas? What about fresh rosemary—love it or leave it? These might be questions you’d expect from a waiter, not a whisky or vodka brand, but that’s about to change if Diageo has anything to do with it.

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