Former Diageo Marketing Veteran Natalie Wills to Chart Brand Strategy

She joins the online travel agency amid a renewed push for relevance in a resurgent market

It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it's the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth.

With leisure travel returning to pre-pandemic levels and travelers experiencing some headaches as a result, the industry is calling in reinforcements to smooth out the turbulence.

Earlier this week, Natalie Wills announced that she’d joined as its vp of brand. A veteran executive who’s spent more than 15 years handling brand strategy, marketing and social media within the fashion, beverage and consumer products industries, Wills said she’s prepared for this “new and super exciting chapter.”




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in