Former Diageo Marketing Veteran Natalie Wills to Chart Booking.com Brand Strategy

She joins the online travel agency amid a renewed push for relevance in a resurgent market

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With leisure travel returning to pre-pandemic levels and travelers experiencing some headaches as a result, the industry is calling in reinforcements to smooth out the turbulence.

Earlier this week, Natalie Wills announced that she’d joined Booking.com as its vp of brand. A veteran executive who’s spent more than 15 years handling brand strategy, marketing and social media within the fashion, beverage and consumer products industries, Wills said she’s prepared for this “new and super exciting chapter.”

“Anyone

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