DH&P Lands Chiquita’s Hispanic Account

DALLAS Dieste Harmel & Partners, an Omnicom agency, has been assigned the Hispanic advertising account of Chiquita Brands International after a review, the client said.

Chiquita, based in Cincinnati, had no Hispanic agency of record before naming Dallas-based DH&P, a Chiquita representative said. Ad spending of $600,000 through July was triple the $200,000 Chiquita spent in 2003, according to Nielsen Monitor-Plus.

“This new partnership is an important step in our becoming a more consumer-centric organization and better communicating to important consumer segments,” said Fernando Aguirre, Chiquita’s chairman and chief executive officer.

Tony Dieste, chief executive of the agency he founded with Warren Harmel, called Chiquita “one of the most iconic brands in the world.” DH&P, one of the largest Hispanic ad agencies in the nation, represents brands such as Pepsi, Frito-Lay and Southwest Airlines.

The agency will develop an integrated marketing campaign for Chiquita in a U.S. Hispanic market estimated at 41 million consumers. DH&P recently established a new promotions unit called Spice to extend its reach into the retail arena.

Chiquita Brands International is a leading international producer, distributor and marketer of bananas and other fresh produce.