DGWB's 'Flatline' Brings Toshiba Copiers to Life

A man lies in a hospital bed, the victim of an apparent heart attack. As a doctor shocks him with a defibrillator, the man’s life flashes before his eyes.

But along with his birthdays, first kiss, wedding and kids, he sees himself languishing by a photocopier year after year, waiting for his copies.

The “Flatline” spot from DGWB in Santa Ana, Calif., is the first ever for Toshiba’s Electronic Imaging Division. It is part of a campaign budgeted at $10 million a year for the next three years—a big boost over the $1-2 million spent last year through previous agency Nostrum Advertising, Long Beach, Calif.