DGWB Works to Resurrect Brands

Continues Op’s Revival With Print Ads, CD Promo; CHOC Is Next
LOS ANGELES-The tide is high at DGWB as the Irvine, Calif., shop continues its efforts to revitalize the Ocean Pacific surfwear brand and has received a similar charge from a new healthcare client.
The shop last month broke a $4 million campaign for Op comprised of full-page print ads, radio spots and various national promotions, including a music-based link to this summer’s 18th Annual Op Pro surfing competition.
The print ads, running in music and surfing magazines and a few trade titles, show Op-clad teens chilling out on and near the beach.