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Mortgage Lender Breaks $13 Mil. Campaign
LOS ANGELES-Bureaucracy beware.
That’s the theme of a new $13 million campaign DGWB has crafted for Irvine, Calif.-based home mortgage lender LoanWorks.
Print, outdoor, radio and interactive ads broke earlier this month. All use some form of the tagline, “We’re LoanWorks. A home lender on a mission. Bureaucracy beware.” The message is that LoanWorks can simplify the mortgage application process.
A pair of TV spots, shot by Jeff Gorman, will break in June.
In the outdoor and radio ads, an online character touts the lender’s recently launched Web site (www.loanworks.com)
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