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DGWB Advertising is set to unleash the mascot of the world’s largest fast-food hot dog chain into the real world with the help of computer animation.
The Irvine, Calif., agency is breaking three TV spots for Wienerschnitzel that use a new incarnation of the cartoon hot dog character known as the Delicious One. The ads, part of a $4 million campaign, mark the beginning of a new era for the chain, which has used a Claymation version of the character since 1998.
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