DFCU Keeps Getting Better

CHICAGO DFCU Financial uses a simple tone in a new advertising campaign from Perich + Partners, which launches this week.

The campaign, the first work for the client from the Ann Arbor, Mich., agency, includes radio, newspaper, outdoor, direct mail and in-branch merchandising materials and introduces the tagline, “Membership keeps getting better,” said Brad Jurgensen, an agency representative.

DFCU, formerly Dearborn Federal Credit Union in Dearborn, Mich., is repositioning itself with a new logo and corporate identity.

DFCU Financial is the largest credit union in Michigan and is among the 30 largest nationally.

Billings on the new campaign were not disclosed. DFCU spent about $500,000 in media last year, according to CMR.