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CHICAGO DFCU Financial uses a simple tone in a new advertising campaign from Perich + Partners, which launches this week.
The campaign, the first work for the client from the Ann Arbor, Mich., agency, includes radio, newspaper, outdoor, direct mail and in-branch merchandising materials and introduces the tagline, “Membership keeps getting better,” said Brad Jurgensen, an agency representative.
DFCU, formerly Dearborn Federal Credit Union in Dearborn, Mich., is repositioning itself with a new logo and corporate identity.
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