Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK The future of niche Web video advertising might look a lot like the TV advertising’s past, when brands acted as presenting sponsors.
Dewar’s is the latest brand to sign on as a presenting sponsor of a popular video blog. It will sponsor the last week of episodes of Ze Frank’s “The Show,” which features offbeat observations and commentary by Frank, a Brooklyn-based performer. Frank is ending the program this week after a year.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in