DEWAR'S LAUNCHES 100TH PROFILE

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Not many campaigns stand the test of time, although Leo Burnett Co. has had more than its share. Another campaign that has tested time is about to break….After 24 years, Dewar’s Blended Scotch Whisky is launching its 100th Dewar’s profile.
The profile breaks in September issues of major publications, including Sports Illustrated, Business Week and Time.

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