Not many campaigns stand the test of time, although Leo Burnett Co. has had more than its share. Another campaign that has tested time is about to break….After 24 years, Dewar’s Blended Scotch Whisky is launching its 100th Dewar’s profile.
The profile breaks in September issues of major publications, including Sports Illustrated, Business Week and Time. Spotlighted is stuntwoman Diane Peterson, who was captured on film by photographer Greg Gorman.
The quirky campaign, which has enjoyed celebrity status by not using major celebrities in ads, is one of Burnett’s more famous campaigns.
For the record, Peterson is 39 and states that her most fearless act is ‘discussing politics at a dinner party in California.’ Her proudest moment? ‘Either jumping from a moving train or balancing my checkbook.’
Copyright Adweek L.P. (1993)