The Dew Goes to Extreme and Back

NEW YORK On an Internet littered with failed brand-centric Web sites, Mountaindew.com relaunches this week as a lifestyle destination for males 18-24 who may or may not have a skateboard tucked under their arms. It’s part of the Pepsi-owned brand’s effort to expand Dew’s image beyond its action-sports roots.

Created by TribalDDB in Dallas, Mountaindew.com

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