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CHICAGO — DeVry University selected DraftWorldwide to handle its estimated $35-40 million TV and direct marketing account after a three-month agency review, the company said.
The Chicago shop bested OgilvyOne and Cramer-Krasselt, both in Chicago. The incumbent on the Oakbrook Terrace, Ill.-based account was Brown Marketing Communications, Chicago. Jones Lundin Bealsin Chicago was the consultant.
The review was prompted by the recent creation of DeVry University through the instutitional merger of DeVry Institutes and Keller Graduate School of Management in Chicago, according to the company.
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