Devon's Comes to U.S.

CHICAGO-Anheuser-Busch will back a mid-Atlantic introduction of its Devon’s Original Shandy with television, print and radio advertising from Waylon Ad in St. Louis.
The citrus-fla- vored beer is thought to be the first bottled shandy in the U.S. Shandy is primarily known as a British libation, a half-and-half mix of beer and a lemon-flavored drink.
Waylon’s ads play off the drink’s origins with the tagline, “Beer with a British twist.” Television spots feature a British pop music track and focus on refreshment, with imagery showing beer and citrus.
“Basically, it’s an educational effort, to show what a Shandy is all about,” said Cindy Trusler, a new product manager at the St.