DeVito/Verdi Parodies Back-to-School Joys

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

NEW YORK In its first work for Midwest retail chain Meijer’s Department Stores, DeVito/Verdi asks consumers to “trust us, you don’t want to spend a lot on school supplies.”

In one of two 15-second TV spots, viewers see schoolchildren balling up costly notebook paper and hurling it at each other. In another commercial, a boy sticks two brand-new pencils up his nostrils to the disgust of the girl sitting next to him.

The

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in