DeVito/Verdi Parodies Back-to-School Joys

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK In its first work for Midwest retail chain Meijer’s Department Stores, DeVito/Verdi asks consumers to “trust us, you don’t want to spend a lot on school supplies.”

In one of two 15-second TV spots, viewers see schoolchildren balling up costly notebook paper and hurling it at each other. In another commercial, a boy sticks two brand-new pencils up his nostrils to the disgust of the girl sitting next to him.

The shop also has created a 30-second TV spot that shows a mom returning home with two Meijer’s bags filled with school supplies.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in