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NEW YORK In its first work for Midwest retail chain Meijer’s Department Stores, DeVito/Verdi asks consumers to “trust us, you don’t want to spend a lot on school supplies.”
In one of two 15-second TV spots, viewers see schoolchildren balling up costly notebook paper and hurling it at each other. In another commercial, a boy sticks two brand-new pencils up his nostrils to the disgust of the girl sitting next to him.
The
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