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NEW YORK DeVito/Verdi took best of show in both the broadcast and print categories at the New York Addy Awards on Thursday night for a Meijer TV spot and a Mount Sinai Hospital print ad, respectively.
District 2 of the American Advertising Federation sponsored the creative competition.
DeVito/Verdi’s “Boyfriend” shows parents seeing their daughter’s scary-looking beau in a Meijer store, but not caring about his looks because they are too busy saving money as they shop. The Mount Sinai ad, “Patricia Puia,” pictures a toddler on the beach with the headline, “We turned a child who couldn’t hear into a typical 2-year-old who doesn’t listen.”
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