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NEW YORK Stein Mart, the clothing chain in 30 states, is looking to change its image this fall.
Earlier this year, the Jacksonville, Fla.-based company handed its business to New York independent DeVito/Verdi. Previously, it had worked with Orlando, Fla., independent Fry Hammond Barr. Spending was undisclosed. The client spends about $20 million annually in U.S. measured media, per Nielsen Monitor-Plus.
In the 30-second “Perfume,” perfume-spraying women dressed in black assault a woman walking through a department store.
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