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BOSTON – Devine & Pearson has devised a print and collateral effort to help launch the Freedom chair, the first ergonomic office furniture from Humanscale of New York.
“We’ve left out some of the things you’ve come to expect in a task chair, like complicated knobs, locks and levers,” begins an ad appearing in Metropolis, Interior Design and other specialty publications. “We’ve added intelligent mechanisms that will truly support an infinite number of spontaneous movements,” the copy continues.
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