The development of transactional television By Earl D. Greenbur

One year ago, I organized a brainstorming session with my colleagues to create a name for our company and the word "transactional" was thrown into th

In less than a year from the rounding of Transactional Media incorporated, the word “transactional” has become frequently used to describe all sorts of programming previously called interactive. The primary difference between interactive and transactional has to do with cause and effect. Transactional programming ultimately results in sell through activity–a purchase or acquisition of property or information through an interactive process.
At the recent NATPE (National Association of Television Program Executives) Convention, there was a flurry of activity and discussion about the transactional environment.