LA Cellular Ad Plans Unclear After Takeover
LOS ANGELES–Following a management takeover by AT&T, LA Cellular is considering a number of options for its $25 million ad account, currently handled by Deutsch LA.
In the coming months, the cellular phone company may move its business to Foote, Cone
& Belding, San Francisco (which handles AT&T Wireless’ estimated $120 million account), split it up or keep part or all of it at Deutsch, said sources.
Executives at Deutsch in Marina del Rey, Calif.,