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LOS ANGELES Caleb Wines has been hired at Interpublic Group’s Deutsch/LA as senior vice president and group media director, confirmed Colleen Kelly, partner and director of media planning, to whom Wines will report.
Wines was at Omnicom Group’s TBWA\Chiat\Day as group director of strategy. “We looked all over the country and found him right next door,” Kelly said.
Wines was “running the Apple business” for the last seven years at TBWA\C\D, Playa del Rey, Calif. Before that, he worked on Mattel at WPP Group’s Ogilvy & Mather, Culver City, Calif.
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