Deutsch/LA Readies LAPD Recruitment Campaign

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Using the simple tagline “Do good,” Deutsch/LA is breaking a campaign to lure recruits to the city’s police force while softening the image of a department hammered by bad publicity in recent years.

Billboard and radio ads planned for the $2 million pro-bono effort take pains to point out the kindhearted and courageous work performed by officers.

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