Deutsch/la Loses Coors Light Share

Molson Coors Brewing pulled Deutsch/LA from the $120 million Coors Light business, which it had shared with IPG stable mate Foote Cone & Belding for more than two years, the client said. Deutsch, which was added to the brewery’s roster in September 2002, will continue to work on the $25 million Aspen Edge low-carb brand as well as online work for all other brands, sources said. Deutsch was hired by former Coors chief marketing officer Ron Askew, who left in December. Longtime brewery exec Lee Buxton is acting CMO.