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NEW YORK Deutsch has landed creative duties on the $115 million Tylenol account, besting fellow Interpublic Group finalists Hill, Holliday, Connors, Cosmopulos and The Martin Agency, the client confirmed on Wednesday.
IPG’s Universal McCann will handle media planning and buying for the brand, the client said.
Deutsch and Universal, both in New York, will also work on the St. Joseph brand, which shifted without a review, the client said.
Deutsch succeeds Publicis Groupe’s Saatchi & Saatchi in New York, which had handled Tylenol creative since 1975.
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