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NEW YORK Interpublic Group’s Deutsch here has landed the creative and media account of Olympus after a review, the client has confirmed.
Olympus spends about $15 million annually in U.S. measured media.
Two other New York shops reached the final round: independent ML Rogers and WPP Group’s Berlin Cameron United. The latter, however, did not make a final presentation to the client.
The Center Valley, Pa., client is seeking a new brand positioning for its line of cameras and imaging products.
Olympus’
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