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Online Delivery Service Assigns Agency $10 Mil. Account
BOSTON–Deutsch’s eight-person office here, pitching with its parent in New York, last week won the $10 million advertising assignment of HomeRuns.com, an online grocery delivery company.
Deutsch upended Campbell-Ewald, Warren, Mich., in the final round of a competition overseen by Pile and Co., the consulting company in Boston.
Previously, the Burlington, Mass., client had worked with Connelly Partners, a creative boutique in Boston, and PGR Media, Providence, R.I. Neither of those two firms participated in the review.
Blue22, Boston, an interactive design and marketing firm, had earlier been tapped by HomeRuns to retool the client’s Web site for a relaunch later this year.
HomeRuns launched its advertising review in order to find a larger marketing resource to help it expand into new markets beyond its base of operations in greater Boston.
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