Deutsch Is a Scream for Old Navy

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LOS ANGELES Following up on its first in-cinema ad campaign, Old Navy will break two back-to-school spots from Interpublic Group’s Deutsch/LA on MTV Networks starting Aug. 15 during Laguna Beach, the company said.

Both spots began an in-cinema run last Friday. Television runs through early September.

“We feel that combined with the micro site, the theater spots are a great, new innovative way,” said Emilie Nicks, manager of public relations for the San Francisco-based client.

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