Deutsch Releases Final Spots for DirecTV

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LOS ANGELES The last two DirecTV spots from Interpublic Group’s Deutsch/LA broke today nationwide.

The agency lost the account last week to BBDO when the client consolidated creative, direct marketing and media buying within Omnicom-owned shops [Adweek, March 1].

“I can tell you this: The Deutsch ads were doing a great job of acquiring new subscribers,” said Neal Tiles, executive vice president of marketing at DirecTV, El Segundo, Calif. “The fact that there was no review is proof that the change was not done out of dissatisfaction.



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