Deutsch Refuses Lycos Offer

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Hill, Holliday Applauds Rival’s Victory; Account Status Is Unclear
BOSTON–In its first major pitch against a hometown favorite, Deutsch Boston has come out on top, beating Hill, Holliday, Connors, Cosmopulos for Lycos Networks. But Deutsch has turned down the estimated $25-million account after the review process made the shop “uncomfortable.”
The New York-based agency, which opened a Boston office late last year, withdrew itself from Lycos’ consideration after learning a copy of its creative presentation had been handed to Hill, Holliday, which was then given a second chance to “tweak” its presentation [Adweek, May 1].
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