Deutsch Promotes Five

NEW YORK — Deutsch has made some key changes in the ranks of its senior management, promoting five executives, reassigning the responsibilities of a sixth, and welcoming the return of another.

Linda Sawyer, Kathy Delaney and Val DiFebo, all in New York, were promoted as were Mike Sheldon and Eric Hirshberg of Deutsch, L.A.

Peter Drakoulias, 41, most recently partner, director of business development,
becomes president of dRush, the shop’s youth marketing joint venture with Russell Simmons. Drakoulias will have an equity position in the venture and co-reports to Simmons and Deutsch CEO Donny Deutsch.

In a statement, Deutsch said, “This group has been leading the charge for Deutsch for the past several years and [they] have done an exceptional job. These promotions are an acknowledgement of their efforts, a reflection of their
skills, and are geared to keeping us poised as we move forward with aggressive growth plans.”

Managing partner and general manager Sawyer, 40, has been named COO of the agency and retains her managing partner status. The four other partners — Delaney, DiFebo, Sheldon and Hirshberg — have also been named managing partners with some other title changes as well. They are as follows:

Delaney, 37, retains the title ECD; DiFebo, 39, moves up from director of account management to director of client services; Sheldon, 41, retains the title of general manager at Deutsch, L.A.; Hirshberg, 32, retains the ECD title at Deutsch, L.A.

The changes do not affect Cheryl Greene, 56, who retains her titles of managing partner, chief strategy officer.

Returning to Deutsch in New York is 29-year-old Michael Duda, who takes the title svp, director of business development. He had left Deutsch’s business development group after two years in April 2000 for a new-business position at Rapp Collins in New York.