Deutsch Launches Biorƒ

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Deutsch is launching the new Biorƒ skin care line in the U.S. with a campaign that targets 20-something women in the “post-acne and prewrinkle” phase of their lives.
The estimated $15 million campaign, which breaks nationally next month, positions Biorƒ as a premium brand under the theme: “Clean. Honest.”
Martha Pearlstone, vice president and account director at the agency’s New York office, said the tagline “reinforces what the brand stands for: clean and honest, without a lot of B.S.”
The campaign includes two 15-second TV spots, three print executions and three radio ads.

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