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HTC America has returned to Deutsch L.A. after the smart phone manufacturer left Ogilvy & Mather L.A. late last year.
Deutsch was originally awarded the North American business in August of 2009. A year ago, the Taiwanese company moved its global account to Ogilvy which produced a new brand campaign in August. It used Robert Downey Jr., who reportedly had significant creative input into a spot where he had fun with what the letters HTC could mean such as Humongous Tinfoil Catamaran and Hot Tea Catapult.
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