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Burger King is diving head-first into fast-food’s bargain end this week with four new TV spots featuring a wisecracking talking menu and a hidden camera.
As part of a $50 million project unveiling an 11-item “value menu,” Deutsch/LA in Marina del Rey, Calif., created spots using a “candid camera” technique. Each ad includes a drive-thru menu situated in an unlikely spot, with its voice supplied by Adam Carolla from Comedy Central’s The Man Show.
The ads are built around the concept that the 99-cent menu is so good that it speaks for itself.
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