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LOS ANGELES — Mitsubishi’s plans to expand distribution into Canada have lead to a similar expansion from its US agency, Deutsch.
The agency, whose office here handles the automaker’s domestic advertising, is in the process of opening a seven-person office in Toronto and a four-person office in Montreal within the next two weeks, said Mike Sheldon, managing partner and general manager of Deutsch LA..
The Toronto based Mitsubishi Motor sales of Canada conducted a review that involved at least five undisclosed Canadian-based agencies along with Deutsch, sources said.
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