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NEW YORK At the first One Show Rx competition on Thursday, Deutsch took home the most Pencils for its pharmaceutical advertising.
The competition was established by the One Club for Art & Copy in New York to honor creative excellence in professional and direct-to-consumer pharmaceutical advertising.
Deutsch won a total of nine awards. The New York-based agency won two gold Pencils for the Zoloft ad “Dot Depression,” whose line drawing shows a character suffering from depression, and for the same client’s DTC “Dot PTSD”, “Dot Rain” and “Dot Cave” print ads.
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