Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Mitsubishi Motor Sales of America must really like Deutsch after all.
Just weeks after executives at the Cypress, Calif., car maker joked that they were “in love” with the agency, Mitsubishi proved it. In a phone call from Peg Dilworth-Hunt, director of marketing, to Deutsch LA executive vice president and general manager Mike Sheldon, the client on Thursday night awarded the agency its estimated $250 million consolidated advertising and marketing account.
Deutsch will serve as Mitsubishi’s sole agency, handling all factory and dealer ads as well as all below-the-line and interactive marketing duties.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in