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Observers attribute the failure of Deutsch’s local office, set to close its doors next month, mainly to the weakened economy, which began to make new-business opportunities scarce just as the outpost came on line a year ago.
The nine-person operation is resigning its one client of note, grocery delivery company HomeRuns.com, which spends about $2 million on ads. Client officials did not return calls.
Kristin Volk and Kathy Kiely, the former Arnold executives who launched the office for New York-based Deutsch last summer, referred questions to the agency’s headquarters.
“Those are a couple of talented people [who] never seemed to get any momentum.
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