The Detroit Pistons Are Sending Emails That Change Every Time Fans Check Them

Movable Ink powers dynamic game-day communication

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The company that owns the Detroit Pistons wants to keep fans better informed and more engaged at games—from being able to stand in line at restrooms without losing track of what's happening on the court, to keeping an eye on traffic around the arena. And it thinks it's found the answer: email.

In partnership with Movable Ink, which helps brands create emails that can be updated in real time after they're sent, Palace Sports and Entertainment turned what had been a static pregame email into what it now touts as a "real-time, dynamic second-screen experience" for fans.

The team owner launched its new game-day email, the Interactive Gameday Guide, earlier this season with the aim of improving fan experience and engagement before, during and after games.



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