Detroit Medical Center Calls on McCann

CHICAGO The Detroit Medical Center has tapped McCann Erickson to handle creative duties on its $2-3 million account, according to the shop.

The Interpublic Group agency will handle the account from its Birmingham, Mich., office. The shop is currently developing a new advertising effort that will showcase DMC’s affiliation as academic partner of Wayne State University’s School of Medicine.

“The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in