Detroit Medical Center Calls on McCann

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CHICAGO The Detroit Medical Center has tapped McCann Erickson to handle creative duties on its $2-3 million account, according to the shop.

The Interpublic Group agency will handle the account from its Birmingham, Mich., office. The shop is currently developing a new advertising effort that will showcase DMC’s affiliation as academic partner of Wayne State University’s School of Medicine.

“The

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