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CHICAGO The Detroit Medical Center has tapped McCann Erickson to handle creative duties on its $2-3 million account, according to the shop.
The Interpublic Group agency will handle the account from its Birmingham, Mich., office. The shop is currently developing a new advertising effort that will showcase DMC’s affiliation as academic partner of Wayne State University’s School of Medicine.
“The Detroit Medical Center is a tremendous asset to Detroit and the region,” said Gary Neel, CEO of McCann Erickson’s Birmingham office, in a statement.
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