In Detroit, D’Arcy Still Growing

Staffers in many of D’Arcy Masius Benton & Bowles’ offices are worrying about layoffs. But in Detroit, the question isn’t who’s leaving, but who’s joining.

The outpost, which will become a Leo Burnett unit dedicated to General Motors, has hired six new executives in response to client demands. In other D’Arcy offices, including New York, the process of dissolving the Publicis Groupe agency is far less clear-cut [see related story on this page].

GM expects “sig nificantly greater creative resources and an ability to develop ideas that go beyond traditional advertising,” said C.J. Fraleigh, GM executive director, advertising and corporate marketing.

D’Arcy North Amer ica president and regional CEO Patrick Sher wood, who will become president and CEO of the new shop, said he does not anticipate layoffs.

Joining D’Arcy are Jeff Postema, 33, and Nate Strong, 33, as senior art director and senior copywriter, respectively. Bob Guisgand, 34, and Duffy Patten, 34, also joined as senior art director and senior copywriter. Both teams previously worked on Mazda at Doner in Southfield, Mich., and will work on accounts such as Cadillac and Pon tiac at D’Arcy.

“They’re funny, they’re fresh. They come at things from a different perspective,” said D’Arcy crea tive chief Gary Topolewski of the hires. Topolewski will be chief creative officer of the new agency, which will debut early next year.

Also moving to D’Arcy is Colin Padden, 25, formerly at Doner, who was named regional account executive on GM Service Parts Operations. Edward Kahn, 25, most recently at BBDO in Troy, Mich., was hired as account executive on GM SPO.

The new office will handle about $500 million-plus in GM billings.

Burnett CEO Linda Wolf and president Bob Brennan have been managing the merger on a day-to-day basis, though Sherwood will report directly to Publicis Groupe president Roger Haupt when it’s completed. The shop is also likely to draw on Burnett deputy chief creative officer Mark Tutssel, who won a Grand Prix in 1997 for a Mercedes print ad.